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4 Reasons Pretty Graphics Won’t Help You

I’ve had so many potential clients run away from me screaming when I told them they needed to sort out a few things before I even considered taking a look at the messy-but-detailed sketch they brought/sent to me. Outside of the funny looks, rolled eyes and unanswered emails, they say things like “Who do you think you are?” and “You don’t understand. This is the brand!” or my favorite “It doesn’t matter as long as you get paid, right? Just do it.” And I’m caught between wanting to smack them upside the head or hug them. The thing is, if I didn’t make sure up front that you have some things sorted out before we start working together, one of two things are going to happen. Either you leave pissed halfway through the project because I can’t give you what you want or you leave with a nice completed graphic…
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